Operating A Profitable Restaurant

Why Restaurants Should Become Their Own Media Companies (feat. Cali Comfort BBQ)

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Synopsis

As a small Independent Restaurant owner who’s plunged headfirst into content marketing and worked with huge media organizations, digital marketers and SEO professionals, Shawn Walchef of Cali Comfort BBQ has honed in on his craft and built his entire culinary brand on digital hospitality; and he’s done it all in-house with his longtime friend, former newspaper editor, and current Content Publisher & Digital Strategist for Cali BBQ Media, Stover E. Harger III.   Check out the full interview and our top 4 takeaways on: How To Become Your Own Media Company Find a clear focus for your brand and tell the story  Use content to support to others and open up conversations  Content marketing is a long game but you need a plan   Consistency Is Key