Material Is Your Business

Color-matching and dyes… Chris Hipps (bio), Global Director of Archroma Color Management, joins hosts Rob Sanchez, Samanta Cortes and Stephanie Benedetto on location at Premiere Vision 2016 in New York.Supply chains, lighting, and information meets color Hipps discusses the work that Archroma does in custom color dying and custom matching, making sure colors can be made in the supply chain, and producing products that designers use to create pallets and matching colors. How color is one of the first things customers see, how Archroma works with pretty much everyone in mass, including specialty, outdoor, swimwear, and touches every product category. Larger companies are more developed with processes. Hipps loves educating and helping to streamline processes. Importance considerations of lighting, how inspiration comes at a high level and then executed on many different materials, different dyes used for different materials. Finding a target color achievable on multiple substrates. And the way Archoma is as