Material Is Your Business

Creativity Lifestyle and Sustainable Synergy in materials with CLASS… Giusy Bettoni  (bio), CEO of CLASS (Creativity Lifestyle and Sustainable Synergy), a multi-platform global network showcasing exclusive textiles and materials created using smarter sustainable technology for everyone from business, designers, media and buyers, joins hosts Rob Sanchez, Samanta Cortes and Stephanie Benedetto on location at Premiere Vision 2016 in New York.Innovation, critical cotton, and recuperating fibers Bettoni discusses creativity, innovation, taste, and culture, and the relationship of needing to develop something to the whole vision of make fashion. How Italians are advanced. The definition of innovation, sustainable textiles, CLASS, material libraries, how cotton is the most used and critical fiber, working with spinner, recuperating discarded cotton fibers and turning them into a smart cotton while saving 67% of water with zero waste. Made in the USA, new material categories, and education Bringing business to th