Material Is Your Business

Inside Premiere Vision, a global textile event… Guglielmo Olearo (bio), International Exhibitions Director of Premiere Vision (the global textile event for North American fashion professionals) joins hosts Rob Sanchez, Samanta Cortes and Marc Raco on location at Premiere Vision 2016 in New York.History, passion, and learning from Italian fashion culture Olearo discusses being in charge of development of international showrooms, and the birth of Premiere Vision in 1973, its growth into an international show, the desire of wanting to see collections in advance, and the most recent expansion in Istanbul. He talks about different shows for specific markets, his passion for textile and fantastic material in Italy, coming from a background in engineering for chemical materials, always waning to work in the fashion industry, how with emotion and passion everything is possible, and a common deep love for the textile industry. The love for redefining industry products every six months, and the exciting challenge of