Material Is Your Business

008 – Jeff Wilson of Textile Exchange and Daren Abney of Better Cotton Initiative – Better Cotton, Better World

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Synopsis

Cotton, textiles, and sustainability… Jeff Wilson (Director of Business Value Strategy & Development for Textile Exchange, a global nonprofit organization that works to make the textile industry more sustainable – bio) and Daren Abney (Membership Engagement Manager of Better Cotton Initiative, a not-for-profit organization stewarding the global standards for better cotton – bio) join Stephanie Benedetto, Samanta Cortes and guest host Marc Raco on location at TexWorld USA 2017.Sustainability vs. business needs, the need for a metric, and adopting standards Abney reviews being a proponent of making cotton production better for the environment and better for the cotton sector future, how BCI has transformed 11.9% of the global market as licensed Better Cotton, out of the goal of 30% by 2020. A Better Cotton standard system, a holistic approach to sustainability with emphasis on business, and a funding mechanism that funds field projects worldwide. Wilson talks about creating overall public good on standards, t