Material Is Your Business

Interactive fashion wearable technology brand… Francesca Rosella (bio), Co-Founder and Chief Creative Director of CuteCircuit (a global leader in interactive fashion integrating new beauty and functionality through the use of smart textiles and micro-electronics), joins Stephanie Benedetto and Samanta Cortes on locations at the 2018 WEAR Conference at FIT.In this episode: How Rosella started working in the field in 2001 How people can use technology to connect with one another, express themselves Creating the first fashion wearable technology brand in world One of the first thing worked on was hug shirt, a t-shirt lets you hug someone over a distance, transferred in a hug message sent over mobile app Why start with a hug? Overcoming a disconnect between design and technology How CuteCircuit did not want wires in garments Pieces of fabric coated with nano-particals to be transparent and conductive Exciting project with Mercedes, designing a pilot suit, sensors for emotions of pilot, lights up in response to