Material Is Your Business

The thinking behind, logistics and journey of Project Jacquard… Dr. Ivan Poupyrev, Director of Engineering at Google, and Paul Dillinger Head of Design Innovation for Levi Strauss, join Stephanie Benedetto and Samanta Cortes on location at FIT for WEAR Conference. MouthMedia Network studios are powered by Sennheiser.In this episode: Building technology into a jacket The move to put tech into both hard and soft goods Power factory How tech can be integrated into textiles that are flexible, stretchable, and can withstand the burning of denim during manufacturing process Brands learning from each other Trust between companies is critical Corporate egos, understanding, admitting what you’re good and bad at, supplement deficiencies, finding right partner to fill deficiencies Co-creation was a key word defining the Google/Levi Strauss relationship The jacket was designed for use by urban cyclists, designed to improve your life when cycling Explored opportunity for tactile interface without having to put screen in