Jennifer Touma

Today we’re going to talk about how women business owners can command higher prices for their products/services....The ability to get higher prices goes well beyond establishing the price, it requires the ability to hold your price in the face of tough negotiations....That requires a level of confidence and courage that typically hasn’t been encouraged in women......Dale Furtwengler, author of the internationally-acclaimed book Pricing for Profit, is going to discuss some of the factors that get in the way of developing the ability to command and get higher prices regardless of what our competitors or the economy are doing as well as tips for overcoming them......Join us as you discover how you can get compensated for the tremendous value you provide.