Business Essentials

Podcasting has helped Australia's largest women's media network to connect strongly with its consumers' "insatiable appetite for content". Mamamia's managing director, Kylie Rogers, explains how the media company has grown rapidly since it created its first podcast in 2014. Today it produces 18 podcasts a week, making the organisation the world’s largest women's podcast network. Kylie explains the unique role podcasting plays in connecting with and engaging audiences. We're often warned about making assumptions in business and in life, and some of the biggest mistakes are misconceptions concerning Generation Y. The 21-36-year-old group is cashed up and growing up in massive numbers, so it’s important to know what they really think and do. Peter Harris, APAC Managing Director of Vision Critical, examines the habits of this age sector and what you can do to attract their spending dollars. http://www.businessessentials.com.au See omnystudio.com/listener for privacy information.