Business Essentials

If you're looking to build or maintain your company as a leader in its field, content marketing can amplify your reputation. That's according to Sarah Mitchell of Lush Digital Media, who examines the different kinds of content marketing and what does and doesn't work. Don't expect quick returns – it's a long-term business strategy, Sarah insists, with great rewards for those who persevere. http://www.businessessentials.com.au See omnystudio.com/listener for privacy information.