Natural Products Insider

Since ideation two years ago, the Supplement OWL (Online Wellness Library) launched, and now includes over 12,000 labels and is guided by an advisory board to ensure it continuously meets industry needs. In addition, the Commercial Data Exchange (CDX) portion of the OWL, which helps retailers compare products, has become more robust. In this podcast, Gisele Atkinson, vice president, quality and technical affairs, Council for Responsible Nutrition (CRN), and Douglas “Duffy” MacKay, N.D., senior vice president, scientific and regulatory affairs, CRN, discuss the OWL’s progress and future. CRN spearheaded the industry-wide initiative. Atkinson and Duffy cover: • The benefits of the Supplement OWL for brands, retailers, regulators and consumers; • The CDX option, and how it ensures confidentially of proprietary information; • The future of the Supplement OWL and how it may help thwart regulatory impositions on the supplement industry.