Natural Products Insider

Jeff Hilton, chief marketing officer at Brand Hive, talks with INSIDER editor Todd Runestad about the brave new world of omnichannel marketing. What is this omnichannel, you ask? Not your father’s TV, that’s for sure. Hilton talks about • Directing marketing activity at consumers who frequent different channels and influence points. • The blurred lines between channels. • The overlapping channels between ingredient suppliers and manufacturers. • The key ingredient in that relationship that will make downstream consumers customers for life.