Natural Products Insider

Adaptogenic herbs might be as close to the silver bullet as it gets—lowers stress, increases energy sans jittery caffeine, improves mental clarity. While ginseng has been around longer, ashwagandha has been leading the adaptogenic charge for the past three to five years. Its rise is so pronounced it has hopped out of the supplements bottle and is now the front-of-pack leader in functional beverages. Listen to Todd Runestad, senior editor, Natural Products INSIDER, talk with Mark Blumenthal, founder/executive director of the American Botanical Council, Scott Larkin, president of Connect Nutrition, and Carl Germano, author of Road to Ananda, published in 2019 and all about the endocannabinoid system and CBD. They’ll talk about: • What it means for consumer acceptance once ashwagandha gets lampooned on SNL. • The top 10 adaptogenic herbs on the market today. • Why hemp-derived CBD may be the new king of the adaptogenic set.