Natural Products Insider

Too much hemp in the fields and barns, too many brands, too little regulatory certainty (and misguided when it does get released). Buckle up! Josh Hendrix has been around the hemp farms, the hemp businesses, the hemp boards. He’s sharp, smart and informed—and reasonably hip, at least by Kentucky standards. Natural Products Insider senior editor Todd Runestad sat down with Josh to assess the damage from smoking embers of the hemp CBD business in mid-2020. Yes, there was massive overproduction in 2019. Yes, there is regulatory intransigence. Yes, there was 4,000 hemp CBD brands at last count. But you know what you don’t know? - How the leading CBD brand is positioning itself as something bigger than just a hemp CBD brand. - The big mistake most of those CBD brands make that will be a big contributor to their ultimate demise. - “If you and I get on the phone in 10 years and hemp fiber is not a huge part of the materials world, I’ll be shocked.”