Masters in Business
Barbara Kahn Discusses the Retail Revolution (Podcast)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:09:30
- More information
Informações:
Synopsis
Bloomberg Opinion columnist Barry Ritholtz interviews Barbara E. Kahn, author of 2018’s “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption.” Kahn is a professor of marketing at the Wharton School at the University of Pennsylvania, and has served two terms as the director of the Jay H. Baker Retailing Center.