Frost & Sullivan Podcasts

Gen Z as Customers: Understand and Service the Unique Needs of this Generation

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Synopsis

Generation Z currently makes up 24% of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be a substantial customer base in the future. Key Takeaways:• Discover the characteristics of Generation Z and how they differ from previous generations• Understand the social, technological, economic, environmental and political trends shaping Gen Z• Explore which markets are most important for targeting the Gen Z customerView the Recorded webinar here : https://www.brighttalk.com/webcast/5562/334843 See acast.com/privacy for privacy and opt-out information.