Frost & Sullivan Podcasts

Global Vehicle OEMs' New Online Retail Strategies are Focused on Growth

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Synopsis

Topic Discussed : Global Vehicle OEMs' New Online Retail Strategies are Focused on GrowthSpeaker: Isaac AbrahamKey takeaways:As OEMs are trying to enter new markets (PSA in USA, Polestar and Tesla around the world), making use of 100% online retailing is expected to beneficial, helping quicker roll-out of new models and cutting down on costs by eliminating infrastructure and inventoryAs eCommerce developers have over 20 years of experience in fields such as clothing, groceries and electronics, OEMs can associate themselves with these companies in order to create an online platform within the company websitesWith new purchase models coming up such as vehicle subscription and short term leases, the dealership of the future is expected to take on a experience center role, focusing on being the place that provides test drives and also to serve as a delivery centerAlibaba is expected to be the front-runner in providing eCommerce solutions in China, and are partnering with new entrants in the market, in order