Shr Soundbites

Jason Pirock, Director of Marketing for Aparium Hotel Group, joins me from Chicago, Illinois. Jason talks about his boutique hotels, recent awards (USA Today, Condé Nast), adjustments to marketing the hotels amid the pandemic, collaboration with other departments, tactics used to promote the hotels--dinner in an alley?, and his advice for hoteliers as we continue through travel's struggles. More hotelier interviews like this one at https://shr.global/soundbites.