Healthredesigned

Zero: Designing for self-efficacy

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Synopsis

Like many companies we’ve interviewed on the show, Zero is no exception to setting a bold mission. Theirs is to “help people around the world harness the power of fasting to live healthier and longer lives”. But how do you transform a relatively daunting health practice and make it accessible, fun and most importantly achievable? We chat to Matthew Silva the Head of Product at Zero to find out more. TimestampsThe rise in fasting’s popularity (1:09)Alcohol consumption and mindful drinking (4:12)How the Zero journey started (6:19)Making fasting accessible through technology (8:58)Building the Zero community and group fasting (11:10)Mood tracking whilst fasting (13:47)Building ‘keystone’ habits (17:30)The next step in the product journey after building self-awareness (19:30)Parallels with the personal finance space (24:42)Matt’s role as Head of Product (27:39)Building the Fast Journal (29:30)Potential new features for the app (31:17)Key LinksZero’s WebsiteZero’s TwitterZero’s LinkedInSaved by Zero by Mike MaserZ