Making The Brand With Billy Draper

In this episode of Making the Brand, Billy interviews Zak Normandin, founder and CEO of Dirty Lemon. Dirty Lemon, based in New York and LA, is best known for their functional wellness beverages - consisting of ingredients like charcoal and dandelion. Zak discusses how he ended up starting a beverage company, his unique distribution model, and advice he has for future CPG entrepreneurs of the world. See acast.com/privacy for privacy and opt-out information.