Standout With Cheryl Tan

Grow a 7-figure business through PR with Josh Elledge This interview with entrepreneur Josh Elledge is a case study on how to market your business through the media. He’s like me, a former journalist. I had the pleasure of meeting him in person at Podcast Movement in Chicago in July. He has successfully grown his business by turning himself into a valuable resource for journalists around the country. Hear the steps he took to launch an idea and turn it into a 7-figure machine, using, for the most part, great PR. What you'll learn in this episode: *How Josh used his personal story to start getting media attention for his new business *Why the idea of "getting discovered" is a myth *Where to begin if you're trying to get good pr for your company *How to build a relationship with a journalist *How he became a regular contributor for the Fox affiliate in his city *Why it is so important you don't sell anything directly when talking with journalists *The media opportunity that made him realize he would neve