Hello Beauty

In this week's Hello Beauty episode, we have Āether Beauty's Founder, Tiila Abbitt! With a background of over 11 years in the product development sector of the beauty industry, Tiila knows the up-and-coming trends and has the experience to create the quality products that resonate with today's consumer. With 7 years with Sephora leading the product development for makeup collaborations and accessories, Tiila was compelled to change the conversation in the beauty industry in a positive manner. Āether Beauty is a clean, vegan, and organic makeup line powered by crystals. Tiila shares the benefits crystals can do for our skin. She also gives us deep insights into the reality that's happening in the beauty industry with regards to packaging and waste, and how she is using Āether Beauty as a platform to do her share in giving back to the planet and being a resource to those who want to learn more about how they can positively impact the environment and our future. FOLLOW ĀETHER BEAUTYĀether Beauty's WebsiteĀether