Generation Jones Too Young To Be Old

Steve Keller is Sonic Strategy Director for Studio Resonate, Pandora’s audio-first creative consultancy. He is recognized as one of the world’s leading experts in the field of sonic identity, blending art and science into award-winning audio strategies and creative content for a variety of global agencies and brands. We discuss the importance of original composition, sonic branding, sonic logos, and the importance of sonic style guides and the increasing presence of sound design in personal branding, podcasting, etc.  Edited Version - Unedited available on Youtube 9/9/20 Original Music by Tom Orsi