Music Growth Talks: Podcast For Musicpreneurs

Eric Louis, a digital marketing consultant and DJ, has been involved in B2B sales and online advertising for years now. Recently, he implemented his business knowledge to promote his mix in a DJ contest through a Facebook ad, and was pleasantly surprised by the results of his $30 campaign. Now he shares with us his findings, as well as what else he discovered while analysing Facebook pages of some of the top producers and clubs. In this WeSpin Recipes episode, Eric talked on how musicians can benefit from Facebook Advertising – not blindly wasting thousands of dollars, but doing smart, targeted ads, optimized for specific results. He also put up a page with examples of Facebook ads run by well-known music artists (see the link in the show notes). Listen to the conversation to learn the basics of advertising on Facebook, and see how it can become a part of your marketing strategy. Some of the topics covered in the episode: • How Facebook forces you to spend money on ads. • The “direct response” approach to