Pearson Education Marketing Podcasts
Integrated marketing communication
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:02:53
- More information
Informações:
Synopsis
By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix