Corporate Unplugged

Scott Goodson is the author of Uprising: How to Build a Brand and Change the World By Sparking Cultural Movements, the founder of creative agency StrawberryFrog and the person who brought movement marketing to the world. His groundbreaking work involves award-winning movement campaigns and innovative communications for some of the world’s most iconic brands. Today he talks about the strong appeal of purpose, empathy-based marketing, the immeasurable power of movements, why advertising has become obsolete, a response to corporate culture, why being an anthropologist will help your business, authenticity vs greenwashing, and the strange power of confidence.On today’s podcast:The strong appeal of purposeBuilding strategies from empathyWhat sparks movementsWhy advertising has become obsoleteMovement marketing vs corporate cultureBeing an anthropologist will benefit your businessAuthenticity vs greenwashingMore optimism is neededLinks:StrawberryFrogUprising MovementsUprising: How to Build a Brand-and Change the Wo