Level Up Your Course Podcast With Janelle Allen: Create Online Courses That Change Lives

LUYC 126: Make Podcasting Work for You with Tara McMullin

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Synopsis

Hey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what’s working in small businesses and discovering the real key: what works for you.  Instead of thinking of podcasts as purely a marketing asset, think of it as part of your business model.One thing that works for Tara is podcasting. She has interviewed over 180 small business owners about systems for marketing, management, operations, product and personal development, sales, and productivity. I’m so excited to welcome Tara for her second appearance on the show. Tune in and hear how she’s making What Works work and her tips for course creators looking to add podcasting to their business model. Episode Quotes"Peer-to-peer learning was really, really important to me.""During the pivot we did our very best to communicate the