Alliance Aces

99: How to Face the Challenge of Scaling at Speed w/ Katie Ecklund



Rapid growth is the epitome of the saying “it’s a good problem to have.”   Still, this doesn’t discount the very real challenges breakneck scaling involves.   And as the market landscape gets ever more dominated by SaaS companies experiencing explosive growth, it’s important we learn from their experiences.   That’s why we sat down with Katie Ecklund, Director of SI alliances at Snowflake, to see what her experiences can teach us about how to handle the challenges of the good problem everyone wants to have.   Over the last 3 years, Katie has brought her experience working at major organizations like IBM and even the US Army with her as she has overseen Snowflake’s ecosystem grow at remarkable speed.   Katie went over: - The importance of automation when scaling rapidly - How SaaS has impacted traditional resellers - How engaging with the community keeps everything running smoothly To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached