Anders K Getting The Marketing Out There

I have known the difference of marketing and sales in my heart for a long time now, but not been able to put it into words. I am doing this episode to help all the people getting this wrong as they start out in marketing. Marketing can be seen as the road that starts when the customer discover the offer til customer satisfaction after buying. So marketing takes the mindset of the customer on a journey, a story after which he/she has tested out the message in the story and decided, wow I gotta have this. A good marketer sees that what the consumer gets is what they want and solves all the troubles the product itself causes. Sales is the transport along the road made up by the marketer. So a salesman uses the message and offer generated by the marketer to make a sale. If the marketer is good, everybody can become a great salesman as the deal is a no-brainer. People selling over the phone are called telemarketers. The reason is, many times the marketer has done a poor job, or the script is not right for the one