Anders K Getting The Marketing Out There

If you have the same product, containing the same information, how it is presented matters. You can pay $90 for a video course, but only pay $27 if it is as an audio or $15 including shipping to Europe from the US for a book. Yes, you are getting the same information (unless stating otherwise) for different price. Even if it is a digital product, how you present it matters. If you have no cover or a bad looking one for the product it will not sell. Having a cover designed that looks like covers of a book or casing of a DVD or a computer program increase the perceived value a lot. You may also put in a tutorial for free, if you had a hard time learning to use the product. This would give you an advantage compared to the others having the same offer. A god way to increase perceived value is to add a physical product to your offer, it could be a cup or a T-shirt that is related to the product. By doing so the person buying from you would feel that his value just skyrocketed compared to just getting a digital pro