Anders K Getting The Marketing Out There

This episode is about presenting your offer to increase the perceived value. One easy way to increase the perceived value of a car is future pacing. This is a fancy way of saying, let the person who is out looking for a new car go for a test drive. When driving the car, you will start noticing how it feels, smells and putting yourself in the position of owning it. And if you already have a car and like this one even more than your old one. This test drive may result in you buying is after realising how much better it fells than your old car.  Another good example is animal rescue. You are going there to find a pet say a dog. So you find a cute one and they let you take him home. If your experience is not a disaster, and your kids and wife absolutely adores the dog. There is no way that you are taking the dog back. You have bonded with it, and now started to feel how your life would be like as a dog owner. In other words, it is highly unlikely that this dog is returning to animal rescue again. I can tell