Anders K Getting The Marketing Out There

Tell them what got you exited about it i. The first place, not the technical stuff that you learnt from spending months reading about the subject to become an expert. I got exited about marketing when I saw How it can be used to help people get what they need by listening to what they want and asking good questions. I also found it cool that letting people try out things makes them decide by themselves to buy. It was also fascinating hearing How a brand even if it was not better can outsell someone else because of the name they have built. Eg Coke vs Pepsi and so on.