Faces Of Marketing

Patrick Criteser, CEO of Tillamook

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Synopsis

Patrick is an Oregonian through and through — growing up in NE Portland and then Corbett at 12 yrs old. He was an incredibly independent and driven kid — in sports + academics, which led him to become the first in his family to go to college and eventually Harvard Business School. He credits the leadership training academy at P&G as the most impactful thing in his early professional years. The most painful thing he has ever endured was a turn-around at Farmer Brothers where he was working 24/7 for the largest shareholders who were the grandkids of the company founder. They hired private investigators to talk to his friends and follow him every day and yet Patrick resolved to serve them with grace and with excellence, successfully turning the company around. Tune into this podcast interview between Patrick and me.