Know Pain, Know Gain

“You don't necessarily have to be as overt about it but it's really important that you as the brand, understand what those values are so that you can make sure that everything flows out of them in alignment.” -Rebecca Horan In this episode, Jay talks with Rebecca Horan, founder of Plot Twist, a Brand Strategy Consulting firm.  Rebecca works with an array of business owners on nailing their branding and messaging to that it is authentic and emotive.  Jay and Rebecca discuss: how good branding is all about consistency, storytelling in branding, feeling vs. thinking your brand, getting market feedback, strategically investing in your brand, how to pivot your brand and so much more.   Visit https://jayrooke.com/095-Rebecca-Horan/ for resources and show notes.    Check out my website: https://jayrooke.com/    Follow me on: Facebook LinkedIn Twitter   Episode Highlights: 02:07 Loving the Brand 09:37 Branding and Consistency  17:30 The Meeting Point 23:15 How to Niche Down  29:38 Pay Attention to the Competition