Know Pain, Know Gain

“A really great referral system is… all that a business will ever need if they execute it.” -Steve Gordon   In this episode, Jay interviews author, podcast host and founder of The Unstoppable CEO, Steve Gordon.  Steve has made the transition from becoming a CEO of an engineering firm (at age 25!), to launching his current brand, where he helps service-based entrepreneurs increase their visibility and authority so they can increase sales.  Jay and Steve discuss: how to break revenue plateaus, mastering minimalism before you expand, referral strategies (Steve's written a book on the topic!), patience in running one's business, ROI on investing in advisory services, podcasting as a growth medium, and so much more...   Visit https://jayrooke.com/093-Steve-Gordon/  for resources and show notes.    Check out my website: https://jayrooke.com/    Follow me on: Facebook LinkedIn Twitter Episode Highlights: 02:03 Building Marketing Systems 07:00 Business Symptoms 14:45 The Attention Ladder 23:03 Unstoppable CEO 31:1