Nion Radio With Nick Onken

31 Asher Roth: Building the Hip Hop career of a white suburban rapper

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Synopsis

“Make the radio and labels come to you by staying true to yourself and cultivating your own audience.” - Asher Roth I Love College was a hit and for the last seven years Asher Roth has been making a living as a musician. In this interview we discuss the complexities of a life that revolves around your art. Asher is different in lots of ways. His name is out there with each song. He doesn't get the opportunity to do commercial work to support his personal projects. He's on the front line. In this interview we dive into what exactly that means. This one is full of light and wisdom creatives so thank you for downloading, let's get into it with Asher Roth. “Stay positive. Shit sucks some times, but you’ve got to keep it moving.” - Asher Roth Some things we learn in this podcast: How Asher engineered breakthroughs in  his hip hop career On the balance of staying true to your art and keeping food on the table What makes a "Responsible Record" Your record label and your art? On the importance of fun a