Nion Radio With Nick Onken

46 Jeff Staple: How to Create a Street Culture Brand

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Synopsis

In order to live your dream, there’s a lot of sacrifice that has to be made. Street culture has been around for almost twenty years, but is still evolving and growing. A combination of hip-hop, punk rock, and skate, the culture is a perfect amalgamation of creative, independent lifestyles. No one knows this better than Jeff Staple, the founder of Staple Pigeon, Staple Design, and Reed Space. In this week’s episode, I’m talking with Jeff about how he went against the grain and risked disappointing his family to start his businesses. This man is a brutally smart businessman with an adventurous spirit, and that comes across in his wise words about work and life. I can’t wait for you to listen to this episode and maybe be inspired to quit your day job. I believe that you scientifically, metaphysically cannot make others happy if you yourself are not happy. Some things we learn in this podcast: How his traditional Chinese family affected his path [3:40] Why New York is an attractive city for creatives [4:1