Stories Behind The Grind

On this episode of Stories Behind the Grind, listen to my conversation with Gerard Doyle, founder of Fractal, and whose mission is to help innovators, creators and dreamers find their market and deliver to those that will benefit from their products and services. Gerard is a seasoned marketer with 20 years experience and founder of three previous startups. For a full edited transcript, click here  In this episode: Outsource vs marketing in house for startups? How to know when to pivot? What is growth hacking and what tips Gerard has to get started with growth hacking? How to prevent yourself over-investing into ideas that fail Qualities of successful founders What comes first, the idea or the problem? And which is better for long term success Advice on hiring people or choosing investors that seem confident What is smart money? What founders can learn from Shark Tank Gerard’s definition of the Grind Find more about Gerard and Fractal: www.fractal.com.au Gerard Doyle - LinkedIn Twitter: Gerard Doy