Naully Nicolas

[Traveltrends] Creating Digital Experiences & Location Based Content with Gordon Ryan



When it comes to travel, the timetables are constantly changing, and people are in constant motion. Location-based services, triggered by real-time local users, will play a key role in shaping the next generation of travel technology. There are two types of use cases according to Gartner for location-based services: static and dynamic. In the case of static use, all relevant information is collected beforehand, while in case of dynamic use, data is collected in real-time. Each of them presents interesting opportunities for an evolving mobile travel experience. Dynamic use cases require more robust technical capabilities, such as real-time analysis and spatial processing, so that they do not necessarily make sense in every context. They do, however, create incredibly interesting opportunities, which we are likely to see broadly implemented in the coming year. By means of geofencing and the use of beacons (devices that track activity more specifically than a wide GPS location), travel companies already have the