Building It Up With Bertelsmann

‘Copy to China’ is history and the roaring success of companies such as Xiaomi, WeChat, Alibaba, Baidu (and many more) narrates a story of grit, creative thinking and the ability to adapt to local geographies. It also speaks volumes of China's determination to 'outlast all competition'. As our guest on this episode is the woman responsible for 20 exits, 8 IPOs and 10 unicorns in China- Annabelle Long, Founding Managing Partner, Bertelsmann Asia Investments and she says _“It’s not enough to have a powerful product in China. You have to be a general, a king, a warrior and a fighter to survive, scale and grow.”_  So what can Indian start-ups and entrepreneurs borrow from China’s playbook? How can India implement China’s scaling strategies for reaching from 10 to 100? And what do Chinese investors look for in an Indian start-ups?  All this and more, in this episode of Building It Up.