Scale Or Die

Sujan Patel is one of the biggest names in the growth and content marketing world. For the past 13 years, he has led digital strategy for clients such as Salesforce, Mint, Zillow, LinkedIn, and several Fortune 500 companies. Plus, he's also an entrepreneur himself — founding WebProfits, ContentMarketer.io, Narrow, Quuu, and Mailshake. By working with a variety of clients over the years, Sujan has a variety of growth strategies that can take a company from startup so scaleup. In this episode, we’ll deep dive with him on brand, user experience, and customer obsession. We’ll cover pivoting a company, buying businesses, and his decision to run a SaaS billboard in the middle of Iowa. Plus, during this episode, we host a recurring feature, Which Test Won? 0:01 — Introduction 5:24 — Sujan chimes in on trends in growth; “it’s harder than ever to stand out” 7:00 — Buying remnant billboards 7:55 — How to build a brand to stand out 9:15 — Which Test Won? 17:32 — The story of MailShake’s growth 18:22 — Failing to hit PMF