Alliance Aces

85: 3 Ways Microsoft Is Thinking Creatively to Drive Partner Engagement w/ Jeff Fritz



Microsoft has built a lot of great alliances, but they’re not stopping there.   They’re constantly coming up with innovative ways to increase their engagement with them, their partners, and all products within the Microsoft ecosystem.   On this episode of the Ecosystem Aces podcast, Jeff Fritz, Senior Program Manager on the Microsoft .NET team, joined us to tell us all about it.   What we talked about: Meeting customers where they are Microsoft started hosting morning talk shows on Twitch ‘Code parties’ How Microsoft used a scavenger hunt to promote their partners