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This episode is brought to you by mscrm-addons. Microsoft Ignite 2019 is two weeks away, and Anna Chu from Microsoft joins us to share the excitement. As Microsoft 365 Product Marketing Manager, Anna is responsible for working across the Microsoft Tech Community and MVP communities to engage with the IT Pro audience. This involves driving partnerships between engineering and marketing that influence product roadmaps and leading community strategy to enable best practice sharing between customers – in turn facilitating a natural feedback loop between the people who build Microsoft Office products and services and the people who implement them. She is also the Community Strategy Lead for major Microsoft events such as Microsoft Ignite and Microsoft Ignite | The Tour.  Discussed in this episode: Demographics of Ignite attendees Unconferences Strategy for selecting sessions What's new this year and how the keynote will be different What to expect at Microsoft Ignite | The Tour Can't attend Ignite in p