Happy Employees

An interview with Kevin Walker on Brand Strategy and its role in keeping employees happy. Kevin Walker (Boardwalk) speaks with Geoff Johansing about the importance of a brand and how managing your brand effectively will be as attractive to your best employee as it is to your best customer. A good brand strategy will be pointing to a healthy corporate culture, meaningful work, high-quality co-workers; and attract the very best candidates, and keep them happy. Everybody wants to work for a good brand. If a company differentiates its brand assets in a meaningful way they will find their true competitive advantage, tell their story, and grow their business. For more "Happy Employees" insights, join our LinkedIn Group! About Kevin Walker Principal and Senior Brand Strategist Boardwalk Los Angeles, CA, Paris, France Website: Boardwalk FULL TRANSCRIPTION: GEOFF JOHANSING: Hello everyone. I'm Geoff Johansing. I run the Pasadena office of Insurance Office of America. I am a pro