NanoSessions

The Digital Signage Race to the Top is One of Quality, Not Price with Joe' Lloyd

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Synopsis

This podcast originally aired on the MarketScale Pro AV Podcast.The most innovative uses of digital dvLED technology being implemented across the world, from airports to public stadiums, are made possible by the best possible tech — not the cheapest. “The key is educating the consumer so they can make the best possible decision,” said NanoLumens Vice President of Global Marketing and Business Development Joe’ Lloyd. Lloyd understands that customers are looking for the highest quality solutions that truly meet their needs today as well as for years to come. That is why understanding the jargon and technology in an LED solution will help buyers make the most informed buying decision possible. On today’s MarketScale Pro AV Podcast, Lloyd breaks down her thoughts on quality versus price. She offers an interesting analogy for the connection of price and quality in technology, likening LED solutions to mobile phones that have risen in quality and price commensurately. NanoLumens’ quality is on display throughou