NanoSessions

Value vs. Price in the World of Professional AV with Eric Techo

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Synopsis

Price is always a factor in every purchase. Every business wants to ensure they stay within budget, but, of course, cheaper is rarely better, except for the pocketbook. Professional LED display solutions are no different. While LEDs are widespread today, they aren’t all equal. So, the question becomes, is the price worth the value? Discussing this topic with us today is Eric Techo, Director of Global Marketing & Sales Operations for NanoLumens. “Price always comes to the forefront in AV. Everybody’s always looking to save money, but it’s critical for buyers to consider the return on investment. It’s not just the screen itself; it’s the service, the warranty, and more,” Eric said. At NanoLumens, they consider their products to be high-end, which means they cost more than most LED screens. “First and foremost, we try to educate our customers about the value of the screens. We want to know what they are going to be doing with the screen; will it play HD content or text or something else? We provide recommend