Braze For Impact

This all-star squad built out a multi-team marketing department to support multiple products for their first-to-market fantasy sports content provider. Hear how Veronica Hamel focused her team around the right priorities and hires to scale with speed and purpose. Jeff Singer provides insight into the technical side of integrations while Morgan Lee gives a marketer's perspective on channel expansion.       TRANSCRIPT: [0:00:18] Interviewer: Hello again and welcome back to Braze for Impact, your martech industry discuss digest, and this episode is the pain points of scalable production, and I'm so pleased to have esteemed guests with me today from DraftKings. Veronica Hamel, Veronica is the senior marketing director here at DraftKings. Morgan Lee, CRM specialist, and Jeff Singer, software engineering manager. Thank you guys so much for being here.   [0:00:41] Veronica Hamel: Thanks for having us.   [0:00:42] Interviewer: So where are we right now? It's All-Star break. Right? Is there seasonality to this? Are yo