Franchise Today

Michelle Fee is the founder and CEO of Cruise Planners, an American Express Travel Representative. Backed by more than 35 years in the industry, Michelle is a well-rounded corporate travel veteran with in-depth knowledge in emerging travel trends and the franchise business. Founded in 1994, Cruise Planners is now the nation’s largest network of home-based travel agents, yet Michelle maintains personal connections with franchise owners and even a mentor to new franchisees at the company’s STAR University. Under Michelle’s leadership, Cruise Planners franchise owners are provided with unique marketing programs, hands-on training and cutting-edge tools allowing them to conduct business anywhere, anytime. She also leads a Home Office Team of more than 100 team members at Cruise Planners’ headquarters in Coral Springs, FL, which is full of Cruisitude. Michelle is the recipient of numerous awards and has been named Ultimate CEO, Entrepreneur of the Year and Woman of the Year from media outlets and charity org