Happy Healthy Minds Podcast With Sarah Swanton

This week, I'm delighted to introduce you to Catherine Robson who is this week's podcast guest. Cat runs Big Pip Marketing – supporting other businesses to reach and resonate with their audience and generate leads, enquiries and sales. Catherine left school and not long afterwards started her first business. After several businesses and a career move that put her back behind the bar pouring pints, she founded Big Pip nearly 6 years ago. When I asked Cat what three words sum up her entrepreneurial journey she said In. My. Element. (Brilliant!) Themes covered during our conversation: - The shadow side of our strengths - when does a trait switch from helpful, to unhelpful? - Reaching burnout, coming out of it, and how self-care and mindset played a really significant part in this journey.  - Identity and learning the difference between who we are as people, and what we do as business owners.  - The creative journey of entrepreneurship, and how necessary that process is in the early days.  - Trusting in the i