My Business Podcast

When your business is totally reliant on the products of others, strategy becomes more important than ever, as Adina Jacobs of STM Goods knows only too well. As an accessories maker for personal technologies, STM Goods continually plays catch-up to the technology makers, balancing the need to have products available with the risk of investing in a new product that may be a massive flop. “We started off as a laptop bag brand, because when we started, there were no iPhones, no iPads, no other tablets – it was all about the laptop,” recalls Adina. Times have definitely changed, and so too has STM Goods’ range of products to keep up with the many devices rolled out. Adina shares with My Business her experiences of the delicacies of forecasting consumer demand, manufacturing for a global audience, insights into what makes a good product design, and why her business only joined the world of online sales in 2016. Plus loads more. Enjoy the show! http://www.mybusiness.com.au